Bad comments about you and your company can dramatically reduce the product sales for any company. People tend to post bad reviews when they are unhappy, and tend not to post any reviews when they are happy. Reviews are appearing on countless new web sites, and search engines like to find and display them to your potential customers. Convincing people to post good comments and reviews can be a difficult task, as review sites can require personal registrations and other time consuming processes prior to review submission. Even after your customers post reviews, review sites may not display them for a variety of reasons. The good news is that there are some simple things companies can do to increase good reviews and to help remove or reduce the effects of bad comments, all of which are explained in this book.
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