Click to enlargeOTT Business Opportunities

Author: Lawrence Harte
ISBN: 1-932813-94-2
Number of Pages: 256
Number of Tables & Diagrams: 63
Copyright: 2019




Contains Hard to Find Industry Statistics and Market Forecasts
Description

OTT Business Opportunities explains OTT system types & services, ways to integrate it with broadcast TV, and new revenue opportunities. Understanding and learning how to implement new services is critical for the survival of streaming TV service providers and existing broadcasters due to rapidly increasing competition. This TV business course starts by sharing marketplace revenues, forecasts, and trends. It covers OTT system content, platform, and engagement opportunities. OTT and digital advertising systems are explained along with ways service providers can select and deliver targeted ads, personalize them, and sell ad distribution on co-channel distribution platforms. TV app development, distribution, and maintenance options are described along with how TV apps can be monetized. Social TV systems and services are explained including blended content, second screen, and off screen engagement opportunities. New television commerce (tCommerce) revenue services are described including affiliate referral commission programs, direct response television sales, and interactive shopping channels.

Course Contents:

OTT Business - Covers how OTT service providers, broadcasters, equipment manufacturers, and content producers are offering new services and increase revenue on and off their television platforms. Key topics covered include OTT Systems, OTT Digital Advertising, TV Apps, Social TV, and Television tCommerce.

OTT Systems - Covers over the top television (OTT) content, platforms, and customer engagement options. Learn key types and sources of content, licensing options, and successful service packages. Platform types including custom, hybrid, and white label distributor options are explained. User experience options, key benchmarks, and successful examples are provided that help reduce churn and increase consumption of content and services.

OTT Digital Advertising - Discover how OTT service providers can earn more money from ads by micro targeting, dynamic ad insertion, ad personalization, and by providing cross-platform advertising campaigns.

TV Apps - Covers how to develop, distribute, and maintain TV apps along with services they can provide and ways they can earn revenue from app sales, in app advertising, and in app purchases.

Social TV - Covers how television systems are being enhanced to provide new on screen, second screen, and off screen customer experiences. Learn about social program guides (SPGs), user generated content, fan management, and other audience experience options.

tCommerce - Covers how eCommerce can be added to television systems to allow OTT service provides to earn new revenues from affiliate off screen purchases, enhanced direct response television sales, and by hosting OTT interactive shopping channels.

This book was developed by IABM and partner DiscoverNet from interviews, contributions, and direct management experiences with 117+ experts. It focuses on near term and practical options for new and existing broadcast, streaming, and television equipment providers.

Special Features:

Implementation Examples - real applications of new systems and services
Key Benchmarks - business measurement types and hard to find typical results
Glossary - dictionary of terms and acronyms for advanced OTT systems and services
Company Directories - lists of key OTT equipment and services companies

There are more than 63 explanatory tables & diagrams in this book

Shift from Broadcast to Internet TV Business Model

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Source: MRG

Table of Contents

Foreword



About the Author

Mr. Lawrence Harte has over 29 years of experience in the electronics industry including company leadership, product management, development, marketing, design, and testing of telecommunications (cellular), radar, and microwave systems. He has been issued patents relating to cellular technology. He has authored over 75 articles on related subjects and has been a speaker and panel moderator at industry trade events. Mr. Harte earned executive MBA at Wake Forest University and received his Bachelors degree from University of the State of New York. During the TDMA digital cellular standard development process, Mr. Harte served as an editor and voting company representative for the Telecommunications Industries Association (TIA) TR45.3, digital cellular standards committee. As of 2003, Mr. Harte had authored and co-authored over 20 books relating to telecommunications technology. He has served as a consultant and expert witness for leading companies including Ericsson, Siemens, VLSI, AMD, Casio, Samsung, Sony, ATT, Nokia, Hughes and many others.

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